Any company that cares for its personnel and recognizes their value as the moving force behind its business’ success, especially during hard times, will definitely invite a motivational speaker to boost their pride and knowledge.

By planning a seminar for your employees, you are surely working towards improving your company’s productivity, sales, and image.  In past years, a company’s worth was thought to be on the equipment it possessed. Today, people are a company’s insurance for success so, instead of upgrading equipment, the leadership team should be working on upgrading its staff’s performance and quality of life.

Yes, motivational talks not only improve performance, skills, and motivation, but they also improve the way in which the individual perceives his life and the world around him.  Through these talks, you are demonstrating that you care about the person behind the job title. Employees feel valued, and in turn, it makes them value your company much more.  This is why it is important not only that you hire a motivational speaker but that you hire the right one.  

But, how exactly do you hire the right speaker to benefit you as much as your staff?  Here is how:

1.    Research locally
Due to budget, and even more so if you are making this a regular practice, you should research local motivational speakers, because they mean savings in travel, lodging, and professional fees.  However, NEVER sacrifice quality to practicality.

2.    Look for referrals
Good motivational speakers are widely known in certain industries.  Make sure you ask your colleagues and acquaintances for referrals, and go into several motivational speakers’ websites to read the testimonials.  The best way to find the best is by listening what others have to say about him.

3.    Do not judge by the website
Remember that websites are a source of information that reach many people, thus, they tend to be ‘general’.  Most motivational speakers tailor their presentations to fit a company’s specific needs and are open to new ideas and proposals, so it is imperative that you talk to them personally in order to know exactly what they can do for you, your staff, and your company.

4.    Ask what other things they offer
Some motivational speakers who also happen to be authors may offer their books at a special price or as part of the deal.  They may also add one or two free coaching sessions after the event.

5.    Ask if they can provide a breakout session for a lower cost
Since the speaker is already on site, sometimes you can talk him into delivering a short breakout session for a different group in the company after the main event, for a much lower cost.  The speaker’s main goal is to satisfy his clients and give added value, thus, flexibility is the norm.

6.    Ask for permission to record the event

In this way you can make it available for new employees and use it, when pertinent, in future events or for specific training sessions.  You can even invite some clients over and show them the material so that they can experience your staff training vision and mission, reinforcing your image and professionalism.

7.    Maybe you can pay the speaker with your product or service
You may not be able to negotiate the whole fee, but perhaps part of it.  If you work or own a hotel, restaurant, or spa, the speaker may want to exchange some of your services for his.

Thinking about your staff’s wellbeing and professional growth is a priority if you want to succeed in today’s business world.  No more are business and life two separate things. Nowadays, one complements the other and are intrinsic to mutual success.  Consider this the next time you are thinking about ways to boost your people’s inspiration, and let the motivational speaker do his job.

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Thirty years as a successful corporate executive and entrepreneur have given John Hersey a unique perspective on human behavior, leadership, motivation and change. This foundation allows him to offer speaking, coaching, and consulting programs that are rich with content and packed with actionable fresh insights. He knows about leadership because that is exactly what he has done throughout his career-lead organizations and teams.

John Hersey is the author of Finding and Keeping Great Leaders—CEO’s Explain How Corporate Culture Shapes Potential Leaders. His first book, Creating Contagious Leadership, identifies his low-cost, high-return formula. The benefits of his programs are powerful, and include truly engaging the audience to grow and develop their skills in the fields of customer service, teamwork, communication, and leadership.

As active Volunteers and Philanthropists, John Hersey and his wife, Beverly Belury, actively support the McKenzie Monks Foundation, which helps kids cope with cancer, Junior Achievement, The Fountain Hills Chamber of Commerce, and the Boys & Girls Clubs of Scottsdale, where he has served as a speech mentor to the Youth of the Year contenders for the past three years.

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