When starting out in business many people have no idea what they are taking on. Many people just think about the thing they are going to be doing such as selling books or freelance writing but give no thought to the other aspects of running a business. There is obviously the financial side and you need to be able to keep your accounts, know what paperwork to keep and know how to calculate whether you are making a profit. By employing an accountant to do this for you at the end of the year then you will have no idea whether you are making a profit or loss and you could have a shock at the end of the year either because you are not doing as well as you had hoped or because you have a large tax bill which you have not saved up for.
There is also the issue of marketing. It can be hard knowing what techniques to use and even if you know something about marketing, you may not be familiar with ecommerce marketing which chance are you will need to know about. It is worth finding out about it as well as conversion marketing because you may otherwise end up with a lovely website but no visitors or lots of visitors but no one buying anything. It is a tricky thing to achieve and balance as is the decision as to whether to advertise online or offline and how to spread the money as well as how much to spend on advertising. Often new businesses do not have an advertising budget and this means that it is even more important to understand about marketing as you are likely to be doing it yourself.
It is also important to know about customer service and how to make it as good as you can. This is especially important if you want repeat business from customers as well as recommendations from customers. It is also important to think about how you will deal with complaints and returns and to write your own returns policy if this is relevant to you. It is important to think about all of these issues before you consider starting a business or perhaps before you invest very much money and time into it because if those parts of the job are not something you think you could do then you are probably better off working for someone else rather than for yourself. If you do not know much about them then it may be worth doing a course or educating yourself before you start.
It can be hard knowing what techniques to use and even if you know something about marketing, you may not be familiar with ecommerce marketing which chance are you will need to know about. It is worth finding out about it as well as conversion marketing because you may otherwise end up with a lovely website but no visitors or lots of visitors but no one buying anything.
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