Brochure printing has become an essential part in any business campaign. A brochure is a booklet that is unequivocally used for advertising and promotional purposes. Brochures of different numbers of pages and varying sizes are used in business for marketing their services and products.

The average size of a brochure is 8.5" x 14" inch. But it is also available in many different sizes such as 11" x 17" and 8.5" x 14" regarding the demand and the need of the business. The average weight of the brochure is between 80-120 lbs but it can vary as the requirement of the business. Pages of the brochures differ from two to ten, or even more. It is vital to ensure that you have printed color brochures for your promotional campaign to get the best possible results. Using the brochures as forefront for your advertising and promotional campaigns will definitely attract and entice customers to get to know your business and product range and may even encourage trial.

Brochure designing is extremely important for business purposes. It is not important to spend a lot of money on printing brochures, but it is exceptionally important to design your brochure in such a way that the customer is attracted to it at first instance, otherwise all the investment is just a waste and it may create a negative impact on your business. So, when you are designing your brochures, carefully plan your message and design and always keep this plan in mind to achieve the most attractive and appealing printed product.? Also, have a think about who you are targeting. The brochure design should reflect this target audience and should be highly influential in your decision process.

Balanced material should also be used in brochures. Keep it brief and remember all you are aiming to achieve is a quick overview of your product and your business so that customer develops an interest in your product or service and can contact you for further details.

A carefully planned design of your printed brochure is extremely important in success of the promotional campaign. An old saying is that “the first expression is the last expression” – always try to remember this. A good first impression might mean making sure that your title page is bold, eye-catching and has a captivating headline.
The content in the brochure is also important. The message in the brochure should be clear, concise and persuasive. Use of exciting headings, confident writing style, good grammar and easy to ready font are great ways of communicating the right message in your brochure.

The color combination is also an essential factor in the brochure.  Have a good think about the color palette because if carefully planned, this can be carried through your entire promotional campaign and used in other collateral to add to the overall professionalism and impact of the campaign. Doing all this will help you get the most out of your next brochure printing campaign.

In 2006 Dario completed studies in Industrial Design and went on to be Creative Director of a well known public relations firm, before working in the Creative team of APN News and Media. He now works solely on his business empire, which includes his latest venture, offering online printingand business printing.

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