Mesa, AZ – Sally Marks, co-author of the upcoming book, Erase Negativity and Embrace the Magic Within is scheduling free presentations on how to eliminate negativity from one’s life.
The presentations can be customized toward a specific audience or follow a standard format on the following topics: cleaning up speech, thoughts and actions; reducing anger; the importance of choosing good friends or gossip control. The interactive talk can be customized to range from 15 to 40 minutes.
The book Erase Negativity contains a series of interviews of individuals who have transformed their lives. The interviewees range from meth addicts to successful entrepreneurs. Marks’ presentation will touch on the stories offered in the book, as well as include straight forward advice and simple exercises to guide the listener toward a more optimistic way of living.
The following is an excerpt from the book:
To improve his employee’s work ethic, as well as their outlook on life, Ed implemented a training program to help his stylists improve their attitudes and earning potential. He also tried to serve as a positive role model. Many of the cosmetologists came to look at him as the father they never had. They would ask his advice about buying a car or taking out a mortgage. On more than one occasion he would escort them to their cars or homes to defend them against abusive boyfriends and ex husbands. However, when it came to financial matters, he went from protector to pragmatist.
“Often they would come to me crying that they weren’t making enough money,” said Ed. “I’d look at their time sheets and I would point out how they left early one day and called in sick the next. I would explain that the first rule of earning money is to show up and work! It sounds obvious, but this was actually new information for a lot of them. They had never connected the dots between hours worked and dollars earned.”
Ed tried to instill a sense of pride and work ethic in his employees, and also taught the stylists to view things from the customer’s perspective. That not only meant giving a good haircut, but also making sure the salon looked clean and inviting.
“As the owner, it is your job to establish the atmosphere. In my case, I want a clean, but neutral look that no one will find distasteful. And that includes not playing loud music with offensive lyrics.”
Unpleasant noise also applied to internal grumblings. Instead of listening to the hair dressers complain about how another employee didn’t take out the trash, he would tell them to be proactive, take out the trash themselves and set a good example.
In addition to being an author, Marks is the president of Marks Public Relations, a public relations agency specializing in the promotion of small businesses. The award-winning journalist, comedy writer and author graduated cum laude from the Walter Cronkite School of Journalism at Arizona State University and has published numerous articles and stories in local, regional and national publications.
For more information call MPR at 480-664-3004 or email firstname.lastname@example.org. A blog about the book is also online at www.erasenegativity.blogspot.com.
Sally Marks is the president of Marks Public Relations and the co-author of the self-help book, Erase Negativity and Embrace the Magic Within. Check out her blog at www.erasenegativity.blogspot.com.